Explainer videos in general lend themselves to the use of graphs, charts, facts and figures. But what separates
Professional Whiteboard Animation Video from other video formats is that it provides a way to seamlessly
traverse between narrative storytelling and visual information.
That’s one of the reasons why whiteboard animation is so perfect for explaining processes. By breaking down
larger concepts into a sequence of illustrative moments, it is possible to transmute our message in the form of
storytellers and easily digest that message as viewers.
And since we started this section by referring to some of the research projects, let’s end with one as well…
A couple of years back, psychologist Richard Wise man conducted an interesting experiment. Curious about the
impact of whiteboard animation, he arranged a memory test in which participants (there were about 1,000 in
total) were shown one out of two video clips:
A live-action explainer of a complex subject
A whiteboard animation explainer of the same complex subject
The audio in both instances was exactly the same; the only difference was the video format. Yet that single
difference accounted for a major change. Among those who saw the whiteboard illustration videos, there was
a 15% rise in recall. The reason for this, Wiseman believes, is “because people are simply more engaged; in
order to memorize something, you must attend to it at the first place.”
Contact us if you are searching for companies that provide high-quality whiteboard animation video !
It presents as a presentation with background music
Using audiovisual presentation,
Because of that animation we are created as a story method it is easy to understand and keep it in brain for a long time.
It Helps business marketing through Global brands excite, share, explain, and sell using the magic of video.
ExamScool Video has helped hundreds of small & medium-sized businesses, Fortune 500 companies, and global brands excite, share, explain, and sell using the magic of video. As the preferred animation studio for some of the top brands in the world, we can help you share your message with a powerful, affordable video.